Research & Data
Learning About Alaskans and Their Salmon
Do we really love our salmon? Why? And is that love the same around the state? These were questions we needed to answer at The Salmon Project.
From our inception in 2012, we invested in serious, scientific public opinion research to better understand Alaskans and our relationships with salmon. We did this because a respectful dialogue has to start where people are—with thoughtful consideration of their hopes, concerns, and beliefs.
The result is a body of research that delves into our values, beliefs and interests, across regions of the state, over two years. Research summaries are available below.
In the Mirror: What Alaskans Think About Salmon
In the winter of 2012 and spring of 2013 we went to Alaskans, where they lived, with a significant statewide survey with statistically significant regional samples. With DHM Research, we conducted 11 focus groups in eight rural and urban communities around the state. We interviewed 35 community leaders, and we surveyed more than 2,000 people statewide. The results are quite incredible and illustrate one essential fact — we Alaskans are connected to our salmon.
Find out more about our statewide results and regional analyses in the following reports:
• Alaskans and Salmon: A Statewide Perspective
• Alaskans and Salmon in the North Region
• Alaskans and Salmon in the Rivers & Interior Region
• Alaskans and Salmon in the Cook Inlet Region
• Alaskans and Salmon in the Prince William Sound & Southeast Regions
• Alaskans and Salmon in the Southwest Region
Look at the implications of our work for particular researchers or interest groups:
• Research Observations for Resource Managers and Academics
• Research Observations Related to Alaska Native and Rural Concerns
• Research Observations Related to Economic Development
• Research Observations Related to Commercial Salmon Users
• Research Observations Related to Recreation and Tourism
• Research Observations Related to Young Alaskans