Research & Data

Learning About Alaskans and Their Salmon

We built a vast trove of serious public opinion research about Alaskans and salmon — values, tradeoffs, aspirations and concerns. This research now lives in the public domain, where it can fuel new generations of work, art and advocacy.


The Research

From our inception in 2012, we invested in serious, scientific public opinion research to better understand Alaskans and our relationships with salmon. We did this because a respectful dialogue has to start where people are—with thoughtful consideration of their hopes, concerns, and beliefs.

The result is a body of research that delves into our values, beliefs and interests, across regions of the state, over two years. Research summaries are available below.

In the Mirror: What Alaskans Think About Salmon

In the winter of 2012 and spring of 2013 we went to Alaskans, where they lived, with a significant statewide survey with statistically significant regional samples. With DHM Research, we conducted 11 focus groups in eight rural and urban communities around the state. We interviewed 35 community leaders, and we surveyed more than 2,000 people statewide. The results are quite incredible and illustrate one essential fact — we Alaskans are connected to our salmon.

Find out more about our statewide results and regional analyses in the following reports:

Alaskans and Salmon: A Statewide Perspective
Alaskans and Salmon in the North Region
Alaskans and Salmon in the Rivers & Interior Region
Alaskans and Salmon in the Cook Inlet Region
Alaskans and Salmon in the Prince William Sound & Southeast Regions
Alaskans and Salmon in the Southwest Region

Look at the implications of our work for particular researchers or interest groups:

Research Observations for Resource Managers and Academics
Research Observations Related to Alaska Native and Rural Concerns
Research Observations Related to Economic Development
Research Observations Related to Commercial Salmon Users
Research Observations Related to Recreation and Tourism
Research Observations Related to Young Alaskans