What is The Salmon Project?

Celebrating a Salmon-Filled Future


The Salmon Project is a celebration of wild salmon’s place at the heart of Alaskan life, and the diverse ways it is present in our values, our culture, and our landscape.


From 2012 to 2019, The Salmon Project shone a spotlight on the role salmon has in all Alaskans’ lives, reinforcing our culture and identities, and showing how our individual choices affect this incredible resource. By telling the story of our shared Salmon Love, we laid a foundation for a statewide movement to ensure that Alaskans’ lives will always be salmon lives. Our project moved out of its active stage at the end of 2019. Many of our projects and initiatives are evergreen.

Our Vision

To create a future where Alaskans are united in an:

  • Awareness of the economic, environmental, social and cultural importance of salmon for ourselves, and for all Alaskans, including those whose connection to salmon is different than our own.
  • Understanding of the challenges facing Alaska’s wild salmon resource.
  • Commitment to collective decisions and personal actions that will ensure future generations of Alaskans live with an abundance of wild salmon.

Why This Matters

We believe that salmon are an aspiration for a future where our economy is resilient, our environment is clean, and our self-sufficiency is preserved. We believe that by working together, as a community of unique and independent individuals who are united by our connections to salmon, we can keep salmon in Alaska not just for salmon’s sake, but for Alaskans’ sake.